Strategic Direction for Influencers and Advocates

Influencing how official decisions are made and public policy unfolds requires political savvy and sophistication. The Schapiro Group offers a wealth of experience arising from our hallmark work in public affairs and politics.

• Issue awareness
• Message Testing
• Identifying Effective Messengers
• Campaign strategy
• Voter mobilization
• Opinion leadership
• Public affairs

From Long Shot to Victor

When first-time candidate Lisa Borders ran for Atlanta City Council President in a special election, she put her business and civic experience up against two veterans of citywide races. One had nearly won the Council presidency just three years earlier. Observers doubted Borders could even gain traction, much less win. Our polling identified issues and target groups that defied expert opinion. We developed her overall strategy and implementation plan, providing strategic guidance throughout the race. Borders led the field on election night, then triumphed in a hard-fought runoff with 52% of the vote. Just a year later she easily won a full term.

"Our hospital client needed to know why local patients were leaving the area to receive surgical services. The Schapiro Group conducted a poll that gave us clear, specific answers. Later, when called upon to defend the poll results in court, Dr. Schapiro made a strong, unflappable witness. I highly recommend her and her firm."

"The Schapiro Group was the essential element in providing our community with data related to youth smoking, smoking in the workplace, and government restrictions on tobacco use. The results that we received from the public opinion poll completed in Laurens County are being used to shift our community into a healthy utopia. I look forward to working with them on future projects!"

"The Schapiro Group organized and conducted several focus groups that provided very helpful insights into consumer awareness of recently passed health care legislation. They are extremely qualified professionals who believe in thoroughly understanding what the client needs and conducting the research to provide answers to the client's questions."

"I've worked with Beth on a variety of polling projects - both national and local. She was a logical choice to assist me with my campaigns for Atlanta City Council and then the Council Presidency. Her extensive political experience and contacts and deadly accurate polling were key to my victories. And, best of all, when I was up late worrying over details, she was always available with great strategic advice! I felt lucky to have her as a part of my team."

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