Communicating in today’s environment is not for the faint of heart. In this challenging climate of fast-paced communication, increased accountability, and relentless media exposure, The Schapiro Group delivers invaluable strategic communication counsel and implementation.

• Messaging
• Public Affairs
• Communications Audit
• Public Involvement

Strategy for Complex Communications

The Edison Group (TEG) sought a communications plan for reaching and enrolling seniors in the Medicare Prescription Drug Benefit Plan. The Schapiro Group designed and led a mixed mode research project, including focus groups and a national survey that guided TEG in adopting an effective strategy for reaching low-income seniors.

Alicia Philipp, President
The Community Foundation for Greater Atlanta, Inc.

"The Schapiro Group was integral to the success of the Foundation's African American philanthropy research project. The staff approached the task objectively and created effective methodologies to facilitate a series of personal and focus group interviews. Most importantly, they were responsive and willing to work within our framework, all the while incorporating their own proven knowledge and expertise."

Julie Ralston, Communications Director
Atlanta Regional Commission

"The Schapiro Group staff were extremely helpful to the Atlanta Regional Commission in conducting research to determine key issues, opinions and expectations of regional leaders regarding our role in planning for the region's successful future. The Schapiro Group helped us tap deeply into the desires of community leaders in our 10-county area. The result has totally energized and inspired a new direction for our Board of elected officials and citizen representatives."