Strategic Focus for Results
Communicating in today’s environment is not for the faint of heart. In this challenging climate of fast-paced communication,
changing media platforms, and relentless media exposure, The Schapiro Group delivers invaluable strategic communication counsel and implementation.
- Message Testing
- Identifying Effective
- Public Affairs
- Public Involvement
Strategy for Complex Communications
The Edison Group (TEG) sought a communications plan for reaching and enrolling seniors in the Medicare Prescription Drug Benefit Plan. The Schapiro Group designed and led a mixed mode research project, including focus groups and a national survey that guided TEG in adopting an effective strategy for reaching low-income seniors.
"The Schapiro Group was integral to the success of the Foundation's African American philanthropy research project. The staff approached the task objectively and created effective methodologies to facilitate a series of personal and focus group interviews. Most importantly, they were responsive and willing to work within our framework, all the while incorporating their own proven knowledge and expertise."
"The Schapiro Group staff were extremely helpful to the Atlanta Regional Commission in conducting research to determine key issues, opinions and expectations of regional leaders regarding our role in planning for the region's successful future. The Schapiro Group helped us tap deeply into the desires of community leaders in our 10-county area. The result has totally energized and inspired a new direction for our Board of elected officials and citizen representatives."
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