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Marketing: Sharp Focus and High Impact

When marketing resources require sharp focus and high impact with optimum efficiency, the Schapiro Group shows you how.

  • Branding
  • Market Segmentation
  • Growth
  • Service and Product Launch
  • Promotions

Impact Marketing


The Titan Agency came to us to assess and support branding, marketing and positioning initiatives that Titan's client had been employing over a period of time. The Schapiro Group tied together marketing strategies for the client’s customers, distributors, and sales force in order to benefit the client’s brand and extensive product line. A series of targeted research initiatives, including a scientific survey and nationwide focus groups, was used to identify unconventional—yet successful—strategic opportunities.

Bayne E. Smith, P.E., Principal Engineer
URS Corporation

"The Schapiro Group has conducted innovative market research to determine the general public awareness of the NaviGAtor system and services, customer feedback for the *DOT service and for the HERO program. Their research has given URS and the Department unique insight as to how the public perceives these services and their desires for future improvements in services. This research will prove to be a great benefit to URS as we work with the Department of Transportation to develop a Strategic Business Plan for NaviGAtor."

Kenneth Voorhies, P.E., ITS/Ops Southeast Manager
Cambridge Systematics, Inc.

"I have worked with The Schapiro Group on two projects conducting customer awareness and satisfaction surveys, for Georgia Department of Transportation (DOT) and the other for Florida DOT. In both projects The Schapiro Group developed and conducted the surveys in a timely and professional manner. Their professionals are most helpful in interpreting the data so that our client, the DOTs, can use the information to identify areas for improvement and show their management the benefits their customers are receiving from the DOT services. I will not hesitate to recommend The Schapiro Group for providing services to any of my DOT clients."