Our unique data-driven approach is fueled by Applied Social Research, the systematic collection and interpretation of data about behaviors, thinking and feelings of people in complex social environments.

We believe Applied Social Research is essential to effective strategy as a way to ground understanding and choices in objective reality. By discerning and analyzing real-world actions and attitudes that connect to the client’s mission, we can focus our strategic lens precisely on solving problems and sizing opportunities.

For the client, the deliverable consists of succinct, clear, jargon-free reports that reveal and interpret what key groups are really thinking, and how this translates into decisions and behaviors.

Our staff bridges the newest methodologies of academic investigation/analysis and the practical world in which our clients operate. The tools can include focus groups; written, phone and online surveys; one-on-one interviews; and combinations of these instruments. We deliver not just information, but an action agenda tailored to the client’s purposes and environment.

The Schapiro Group is a member of the American Association of Public Opinion Research and the American Association of Political Consultants.