Schapiro Group: Changing how stategy happens
February 2008
In This Issue

AlignAlytics Helps City of Atlanta Reform Its Building Permit Process

Using a proprietary strategic process called AlignAlytics, The Schapiro Group (TSG) has helped the City of Atlanta streamline its construction permitting agency so that application review times have been cut by more than half.

Soon after taking office, Mayor Shirley Franklin began an extensive review of the City’s economic development processes. Her New Century Economic Development Plan contained several initiatives, many of which were affected by the building permit process. She targeted the Bureau of Buildings for reform, as it was beset by backlogs and procedural confusion. Developers, builders and citizens had long complained about delays, and the City was losing growth opportunities.

Mayor Franklin assigned Deputy Chief Operating Officer Luz Borrero to implement a 32 point plan that addressed changes in leadership, business processes, technology and customer relations. Borrero assumed full responsibility as the Department of Planning and Community Development and the Bureau of Buildings underwent leadership transitions. Eventually, Ibrahim Maslamani, CBO, AIA took the reins at the Bureau and Steven R. Cover, AICP, was appointed Department Commissioner.

Cover and Maslamani assembled a leadership team intent on continuing the transformation of the Bureau into an efficient, responsive organization. Soon after, TSG was enlisted to assist in the reorganization, charged with helping to conform roles and responsibilities to organizational strategies. AlignAlytics proved to be the ideal tool.

To become fully acquainted with the Bureau, TSG senior strategist Alex Trouteaud immersed himself in its day-to-day activities. Following on-site meetings with Maslamani and his team, TSG did an in-depth survey of every Bureau employee (129 in all). This survey revealed how employees spent their work day and how their roles related to each other. Analyzing the results, TSG mapped how daily activities connected (or failed to connect) with the Bureau’s mission and strategic goals.

The result was a three-prong plan for speeding up application reviews, delivering a better customer service experience, and improving the efficiency of the Bureau’s information technology. In addition to laying out a number of recommended actions, AlignAlytics forecast improvements that the Bureau could expect to achieve.

Maslamani and his team combined these recommendations with complementary restructuring initiatives already underway. The freshly energized Bureau matched the benchmarks and exceeded Mayor Franklin’s key goals. Maslamani says, “Originally, 83 days was the average for approval on a single-family home. Our goal was to get to 50 days. Now we are down to 28 days.” Similar improvement is evident with commercial permitting, cut from 240 to 90 days. A renovation project has dropped from 14 days to same-day approval.

More breakthroughs are coming, including Georgia’s first online system for application submission, review, tracking and approval. The Bureau also has established a special approach for review of projects of $10 million or more, bringing all disciplines together when the application is submitted to streamline the process.

“The Schapiro Group provided a road map for being a faster, more customer-sensitive organization,” says Maslamani. “The difference in what applicants say now, compared to two years ago, lets us know we are on the right track.”

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TSG Launches In-house Call Center

The Schapiro Group is proud to announce that it has established a state-of-the-art telephone calling center in its office. TSG provides a full suite of business services, including Business to Business, Business to Customer, and Customer Satisfaction Tracking. TSG also offers a complete range of political services, including Voter Identification, Persuasion, GOTV, and Constituent Mobilization. “We make it easy for the client. We can write scripts, obtain calling lists and voter files, and completely customize reports,” said Alex Trouteaud, Senior Strategist. He continued, “With complete control over quality and scheduling, we now can be even more responsive to our clients’ needs.” For more information about TSG Call Center services, contact Alex at alex@schapirogroup.com.

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We’re Proud of our Clients

The Georgia Department of Transportation has launched its 511 system to provide automated information about traffic and road conditions. Check out the full array of traffic information services at http://www.georgia-navigator.com/.

Street Smarts (www.streetsmarts.us) President Marsha Anderson Bomar was selected as an Atlanta Woman Top 25 Professional Women to Watch.

The Metro Atlanta Arts and Culture Coalition (www.metroatlantaarts.org) has named Flora Maria Garcia its new President and CEO.

Baker, Donelson, Bearman, Caldwell & Berkowitz (www.bakerdonelson.com) had seven attorneys named to Georgia Trend Magazine's 2007 Legal Elite. Among the attorneys recognized was Managing Shareholder Linda A. Klein.

Central Atlanta Progress (www.centralatlantaprogress.org) Senior Project Manager Tahmida Shamsuddin won the 2007 New Member of the Year award from CREW - Commercial Real Estate Women Atlanta.

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TSG Serves the Community

She dribbles, she shoots…. TSG President Beth Schapiro is an active member of Club 13, the volunteer marketing force for the Atlanta Dream – Atlanta’s new WNBA team. For more info about this exciting addition to Atlanta’s sports scene, contact Beth at beth@schapirogroup.com or visit the team’s website (http://www.wnba.com/dream/)

Power play 1….Beth also recently served as co-chair of the Leadership Atlanta alumni power program and will be speaking at a February Commerce Club event on the 2008 presidential campaign.

Power play 2…Senior Strategist Alex Trouteaud and Research Manager Rusty Parker recently coached the Spiders to a nearly perfect season in the Decatur Youth Soccer League... just don't ask what part of their record was almost "perfect." Here are the proud coaches and team, including Alex’s son Eric, standing next to his father.

Spiders

Pulling strings…Project Analyst and accomplished harpist Liesl Hagan was recently elected president of the Georgia chapter of the American Harp Society.

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