Changing How Strategy Happens
You’ve known us as Schapiro Research Group, a firm that places clarity, innovation and precision at the heart of developing strategy.
Over the years, the scope of our work has grown far beyond research alone. Clients partner with us to create and accomplish strategy for their most critical needs: communicating key messages and shaping opinion … market position and branding … improving organizational performance … mobilizing stakeholders … influencing events.
We’ve changed our name because The Schapiro Group is changing how strategy happens. Our new name, The Schapiro Group, covers the full sweep of strategic consulting.
The Schapiro Group approach is distinctive because it integrates strategy, research and implementation. We come in when a plan is first taking form to help explore possibilities and set objectives. Our innovative research methodologies assure that we identify the best paths to the client’s most promising opportunities. As other professional resources are required, we coordinate their selection and work, assuring that they fit the client’s need, timetable and budget. Then we take a lead role in implementation, for an end result that hits the target with high investment efficiency.
Research may no longer be in the middle of our name, but it still drives our service. That service has made us one of the most trusted strategic consulting practices for corporate, non-profit, political and public sector clients.
The Schapiro Group. Changing how strategy happens.
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We’re Proud of Our Clients
The Metro Atlanta Arts & Culture Coalition has launched the innovative and easy to use Atlanta PlanIt web site (www.atlantaplanit.com). Visit it now and take advantage of the metro area’s many and varied arts and cultural activities.
The Titan Agency has opened a Miami office. The Titan Agency designs customized marketing programs and has grown by more than 300 percent since its inception in 2001.
State Representative Kathy Ashe was reelected to the Legislature and State Representative Nan Orrock won an open seat to the Georgia Senate. In his first run for office, legislative candidate Allen Thornell came in second in a crowded field and fell just short of winning the runoff.
Wilma Sothern, Vice President-Marketing at Central Atlanta Progress, was recently featured in an article about Atlanta women in Atlanta Intown.
Georgia Equality received the 2006 Michael Schwerner Award for Profound Courage. The award honors persons or organizations which have made significant strides toward the good of humanity and the betterment of the community, particularly in the area of civil rights.
Conferon Global Services has become Experient, the event industry’s single source provider of integrated event services. Experient provides one centrally managed resource for full-service, customized registration, housing, event management and lead retrieval services.
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TSG Serves the Community
Individually and as a firm, we are involved in the community and use our expertise to make a difference. TSG President Beth Schapiro recently spoke to a GSU graduate seminar in educational policy about public opinion on education issues. The course is taught by John Bare, Vice President for Strategic Planning & Evaluation at the Arthur M. Blank Family Foundation. Beth also continues to serve on the board of Cool Girls and is co-chairing their “Cool Girls Become Cool Women” celebration on October 26.
Senior Strategist Alex Trouteaud spoke to GSU communications students about managing public relations through strategic research. The course is taught by Dr. Arla Bernstein, Assistant Professor of Communication.
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TSG Continues to Grow
Welcome to Liesl Tison Hagan who has joined TSG in the position of Project Analyst.
Liesl joins us in our new, larger office in the Candler Building. We’re now in suite 1540 - drop by and visit!
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In January 2004, The Schapiro Group began the eUpdate to keep clients and friends of TSG informed about the firm's activities. Feel free to forward this email.
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